Yeehaw Gremlins
YG is an accessory brand that gives new life to vintage and second hand jewelry. These repurposed pieces are paired with handmade charms to create sustainable, one-of-a-kind collectibles. Launched in limited-batch quantities, Yeehaw Gremlins attracts influencers who want an accessory nobody else has.
Brand Identity
Fashion, Jewelry
Fall 2023
Fashion, Jewelry
Fall 2023
The Approach
Yeehaw Gremlins’ brand toolkit needed to be as funky and interesting as its products and customers. Gothic lettering and symbols ground the brand in its vintage roots while bold color choices make it pop in a modern landscape. The YG brand thrives in a space that’s youthful yet timeless, loud yet approachable, and fun all the way through.
Social is integral to Yeehaw Gremlins’ brand strategy. They need a visual system that connects to current fans, attracts new ones, and flexes across different collection launches. Embracing kitschy and intentionally unpolished elements paired with their recognizable color palette provides YG with a distinct style that can evolve in an ever-changing fashion and social landscape.
