SLC Rodeo
Salt Lake’s Utah Days of ‘47 Rodeo, Utah’s biggest rodeo, was eager to extend the invite to newcomers, so we created a 360 campaign that bridged that gap between cowpokes 🤠 and commonfolk 😃.
We used summer nostalgia, a sunset-inspired color palette, new photography, inclusive language, and new activations to get the attention of city slickers, outdoor enthusiasts and families all over Utah.
Campaign Art Direction
Event
Summer 2023
Event
Summer 2023














Ryan Kunz, Ariana Tolbert, Kylee Hazard, Ruby Quinn