SLC Rodeo

Salt Lake’s Utah Days of ‘47 Rodeo, Utah’s biggest rodeo, was eager to extend the invite to newcomers, so we created a 360 campaign that bridged that gap between cowpokes 🤠 and commonfolk 😃. 

We used summer nostalgia, a sunset-inspired color palette, new photography, inclusive language, and new activations to get the attention of city slickers, outdoor enthusiasts and families all over Utah.