Behr® Wear
DIY influencers already loving and using Behr® paint were thanked with a clothing line specifically made for them. We surprised pro and amateur DIYers with custom coveralls, patches, and painting accessories to promote brand love and continue supporting their painting obsessions.
Campaign Art Direction
Home Improvement
2020
Home Improvement
2020
Strut Your Splatter
Behr’s existing font, logo, and tagline provided minimal branding that could adapt to fit each product in the Behr Wear collection. Painting supplies and coveralls were a blank slate intended to be completed by whatever paint you’re currently using, and DIYers were empowered to personalize their new drip by taking on new projects.
Earn Paint Patches
Custom patches were sent to brand fans that completed new projects and learned new skills with Behr paint. We utilized trending Behr colors to direct the designs and animated them as Instagram stickers so all DIYers could brag with Behr.
Ally Layton, Curtis Petraglia